A trademark connotes several aspects, from being a brand name or service mark that is composed of any word, name, symbol, device, or any combination of these things mentioned, and it is used with the intention of one seller to distinguish its goods or services from others, and thus indicates the sources where the goods or services originate from.
Trademark registration is viewed as the fastest way for a business to safeguard its identity, commercial advantage and market position at the most cost effective way. By using trademarks, the intellectual property rights of businesses are secured, however, many business owners fail to recognize this importance. With trademark registration, an owner is granted with a bundle of exclusive rights applicable only to the business. It is advisable therefore that you know the advantages of trademark registration, in both legal and commercial aspects.
The first way to protect the rights of your brand is to register your trademark through a logo or name and this gives you exclusivity as your main benefit. By way of trademark registration, you will be preventing others from using a matching or similar mark or goods and services that are related since there will be verification of your official ownership. There is basically a provision on your part an unlimited protection from incidents of misrepresentation and breach of intellectual property rights.
In order to deter or prevent others from using your mark, you should register it because in effect you are making an announcement to the rest of the world that you own the trademark rights, and this is another main reason of the why you register your mark. Thus, if somebody will be found violating your rights, you have an automatic rights to sue him or her. It would be easy for you also to seek the proper legal action in a federal court to a third party, who, without your consent, uses your trademark.
Another benefit you will get by registering your trademark is in the increase of your business reputation because by promoting your brand at the early stage, you are enhancing the success of your business. By securing your brand by trademark registration, you have a powerful and remarkable brand that has a legal foundation which is reliable for the reputation of your business to build upon in the market. As you register your brand, you also mark the increase of life span of your business, which in turn would increase your company’s customer trust.
Beneficial for your company is a nationwide priority, and this could probably be the most important advantage of registering the trademark. Having a nationwide priority would mean extensive trademark protection, getting exclusive nationwide ownership, and in the securing of priority date for the future of your trademark.
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