We live today in a digital world, both personal and especially business, and thus the website of a company has to be created in such a way that it truly represents what a company would like to tell the world. A website is considered the welcome mat of a company and a means to introduce what the company has to offer to the world. Therefore, a website is not only user friendly, although this is a very important feature, but that it should have a design that will trigger interest in the digital world. In today’s competitive digital world, make sure that your website would come across as highly competent and professional, with seeming graphics, speed of service and usability, thus literally attracting potential customers who would be interested enough to linger in your site. A website with lifeless list menus and static word dense descriptions are not anymore in style, but on the other hand, have a website that is designed with creativity which will entice viewers thus increasing the traffic of your site and help attain a positive bottom figure of the company.
It is important therefore that your website should be one that can capture your products or services creatively, and the specialists who can do these are those who know what they are doing like those IT services team. It is therefore easy to say that tech designers are today’s modern age artists.
The buzz word in today’s modernism is minimalism which in marketing strategy plays a role. When it comes to having a minimal website design today, there is an application of colour extraction and headlines that are bold with the use of universal icons.
It is the end goal of a minimalist site to give a clear visual communication with viewers and potential customers. Generally, when we say design, what comes into our minds is imagery. In 2017 however, design is not merely static but incorporated with video that opened a new dynamism.
There is also now an activity of long scrolling that follows the dynamics of video that more and more are being followed in many websites. Today, viewers can navigate pages in such an easy manner because designers are reinventing navigation making collation of information faster and easier for users. A 3D effect is also added to increase in parallax.
Among the big and bold graphics and photography, illustration is rising in its popularity, erasing the idea that subtlety of expression has disappeared in the area of artistry but instead has grown in popularity. Since illustration is a visual language that can present firmly and show a brand’s quality in a subtle way, many companies would opt for this design.