Promotion Ideas That Can Help Launch Your E-Book
How readers perceive the value of your book and how strong is your marketing plan are said to be factors that will make your digital self-publishing a success. Do not rely having a great piece of work and expect an online retailer and similar platforms to make the promotion for you. You should remember that there are over a million books and added new titles every day that these e-book platforms carry. Thus leaving your book on these platforms without input to make it known, the probability of it being ignored is high. Putting some effort on your work and spending some cash to promote it is the best for you to go. For those authors working on a budget, using the internet will make things easier and cheaper.
To promote your e-book, one idea is to create a so-called customer ascension model where you use your first book as a teaser to build up your rating as an author and gain popularity, to the extent that some smart authors would price their books at a very low cost and even offer it for free at a limited time. You can also share links to family and friends as to where you are selling your book.
Nowadays, people read reviews, and if your book gets recommendation from your readers, then it can pave the way to future bigger sales, especially when they are on the list of the different social networks.
Another idea to promote your e-book is to through free promotion, but at the same time be careful on how you present your offer so as not to diminish the perceived value of your book.
You can also promote your e-book by including it as coupons on print publications where the potential buyers can collect your coupons in exchange for access part of your work. With this kind of promotion, your potential customers will have easy access to your work with less cost on your side in the developing of the coupons.
Another way in promoting campaign your work is by connecting with bloggers especially people today are into social media. Be aware that the same readers who love e-book are the very same people who subscribe to blogs according to observations. The blog community is said to be incredibly open, with thousands of them already considered as popular bloggers in a country, that you can easily connect with and see if you can plug in your work.
When you create or develop your book, you have to remember that it is for the readers, for others to buy and enjoy of its content, and thus you have to identify your market readers as part of your marketing plan to be successful in the launching of your book.